Hellofresh

HelloFresh is a German multinational company operating in several countries in Western Europe, the USA, Canada and Australia, specializing in the distribution of meal kits for DIY meal preparation. Since winter 2021, it has launched its development of the Italian market, targeting urban areas with highest population density.

Since the service’s arrival in Italy, we have been coordinating its TV media planning with the dual objective of brand awareness and conversion, constantly monitoring business performance with regard to allocated investment.

• The TV campaign for the year 2022 was organized on the basis of two seasonal flights, covering all the major national TV networks on traditional, digital and on-demand channels.