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In 2019, JTI introduced the new Logic Compact vape on the Italian market, positioning it in the largest tobacconists of selected cities.

In an ultra-fragmented market such as that of electronic cigarettes, Logic represents a handy, practical and cool design solution, with a range of flavors formulated to meet the tastes of different palates.

The product launch was activated across a major OOH campaign covering all the urban centers involved, accompanied by operations performed by a number of influencers in the world of music, on-air during the last quarter.

  • The selection of local media spaces was crafted with great precision, in consideration of proximity to the affiliated merchants and also bearing in mind the specific characteristics of the target audience;
  • Influencers helped reinforce the prestige of the brand’s positioning, with the publication of a series of posts and IG stories in which they invited followers to take part in the schedule of live music events organized in the focus cities.

Campaign KPIs

  • 6


  • 1900

    OOH spaces

  • 26 mln

    Gross contacts

  • 5


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